ReLISTO Blog

Best Apartment Photography in the Bay Area and Why it Matters

Landlords Choose ReLISTO Agents Because We Do It Right

In today’s digital world, a property manager or owner has 3 seconds to grab a potential tenant’s attention. If successful, your potential renter will swipe right, if not you have lost that lead. Only then will they take the time to review the features, amenities, and narrative. We appreciate this new world and work very hard to make sure that each of our properties are swipe right properties. 

At ReLISTO, we are committed to do things right for our landlord clients.  When it comes to attracting qualified tenants, nothing is more important  than great photos and multimedia. As such, we are laser focused on bringing out the beautiful in each and everyone of the properties which we represent for our landlord clients.

Backed by Data

It is critical when trying to lease a property to know whether or not you are attracting interest. When listing with ReLISTO, landlords can be assured we are managing the leasing process methodically, using data to ensure properties are successfully leased. As such, we know how many people are looking at each apartment in our portfolio, how long they are spending on it and if the property is being shared.  Great photos result in more interest, and this fact is further reinforced by these statics: 

  • Listings with videos receive 403% more inquiries than those that don’t
  • Viewers are 85% more likely to purchase when they’ve watched a product video
  • According to Forbes, 59% of executives would rather watch video than read text

ReLISTO’s Focus

Our focus is highlighting the key features that prospective residents are seeking in their next rental home. Today’s tenants are looking for  spacious living spaces,  specific features, outdoor areas, and great neighborhoods.  

SPACIOUS SPACES. Tenants want to see the full room when reviewing photos. ½ room shots only serve to make the room look small and attractive.  We shoot the full room to ensure prospects understand the space and its size. 

PROPER LIGHTING. Most tenants want well lit apartments, the exception may be those who work night shifts like nurses/doctors. It’s critical for lights to be turned on, windows open and natural light to shine in!

FEATURES.  Every property is special and it’s the job of the leasing agent/property manager to ensure what is special about your property is highlighted and featured. It could be the quartz kitchen island, large closets, big windows, tall ceilings, kitchen appliances, air conditioning.  Whatever it is, it needs to be beautifully captured and shared with prospects. 

WINDOW SHOTS. Windows are not only to allow light in but for folks to enjoy the views. So many of our properties have lovely views and we make it a point to share this with each prospective tenant

NEIGHBORHOODS. We attract a lot of tenants from outside the city who may be moving to the San Francisco Bay Area. As such, visually communicating the neighborhood, its features and why it’s a place someone would want to live near. 

At ReLISTO, we want to do things right for our clients. We take professional grade photos of our landlord’s rental properties because we know it attracts great tenants. Contact us today to see how our team can help your property lease fast to quality tenants.

 

Best Agents in San Francisco – ReLISTO Does it Better

When Eric Baird and Jackie Tom founded ReLISTO in 2010, a San Francisco Bay area leasing and property management brokerage  they  wanted a company which remained focused on the needs, and requirements and service of our landlord’s. To accomplish this they started with hiring/building/training a team of agents who stay focused on the essential element of excellent client care  such as  being great listeners   and being prepared/trained for the job of securing qualified tenants for our landlords,.  While combining this with cutting edge tools and professional sales. As a former Emergency Department Nurse Registered Nurse and firefighter, Eric understands the importance of listening to the health emergency or regular checks and training to ensure when an emergency strikes, is easily mitigated.  ReLISTO brings this listing and proactive strategy into the rental industry.

This blog series will go over exactly how ReLISTO provides the best value to landlords possible, to help the landlords maximize their assets. Professionalism,  Trained agents, Photography, Virtual tours, data analytics, software, and tenant services will be highlighted throughout this series to show how ReLISTO agents do it better for our landlords and their properties.

What Makes ReLISTO Agents the Best?

San Francisco Bay Area Landlords who choose ReLISTO agents experience top notch customer service for both them and their tenants. ReLISTO agents are landlord focused, sales educated, and experts on the San Francisco rental market.

Landlord Focused

ReLISTO rental agents are trained to be landlord focused, making the entire leasing process run smoothly and effectively. All ReLISTO agents are focused on maximizing the value of your rental property through our sales knowledge and expertise on the bay area rental market. 

Our agents handle tenant communications and document storage for you, so you don’t have to. Your agent will make sure that all documents are delivered to your tenant for move-in, including any special addenda, CC&R’s, or any other important documents. We also offer turnover services, to make tenant move-outs and move-ins easy.

ReLISTO manages your finances, including timely rent collection, security deposit management, and financial reporting. We also provide a free tool to calculate your security deposit interest in San Francisco’s tricky rental market.

Trained and Educated Agents

ReLISTO prides itself on having the most knowledgeable agents who are experts at leasing in the bay area market. Our agents are sales educated, with a specific focus on leasing of apartments, condominiums and houses. Our agents are trained in house, as well as trained by professionals we bring in to teach about sales, leasing, and the market.

San Francisco is notorious for its complex rental laws, and our agents are experts on the local market. Rent and eviction control make this market unique, and our agents are always up to date on the latest information. The San Francisco Rent Board regulates rent and eviction control, which is described as the following:

The San Francisco Rent Ordinance (SF Administrative Code, Chapter 37) was enacted effective June 13, 1979 by the Board Of Supervisors and signed by the Mayor as emergency legislation to alleviate the city’s housing crisis. The Ordinance created the Residential Rent Stabilization and Arbitration Board “in order to safeguard tenants from excessive rent increases and, at the same time, to assure landlords fair and adequate rents consistent with Federal Anti-Inflation Guidelines.”

As an agency which rents many rent controlled apartments, we know the complexities of rent control can be difficult to keep up with as a landlord. This is why we created tools for San Francisco landlords like our security deposit calculator and constantly train our team to be aware of posted guidelines. 

Choose ReLISTO Agents

If you are a landlord with an apartment or investment  condo or home in the San Francisco bay area, ReLISTO agents want to help you maximize your rental asset. Contact us today to speak to an agent about your property(ies) and rest easy knowing your investment is in good hands.

Find Pet-Friendly Rentals in San Francisco with ReLISTO

Pet-friendly rentals in San Francisco

At ReLISTO, we understand the importance of pets for San Francisco’s residents. In fact, many of us have lovable pets of our own! Our commitment to providing pet-friendly rentals comes in three parts:

  1. Tenants: We help prospective tenants find pet-friendly rentals in San Francisco.
  2. Landlords: We work with owners to take advantage of this pet-friendly city! We have policies and guidelines that we implement to protect our owners and keep the property safe. These policies, in turn, also ensure the safety and satisfaction of pets, pet owners, and the community. Disclaimer: Though we encourage our landlords to list their properties as pet-friendly, sometimes it isn’t possible due to health risks or other concerns. If landlords prefer not to allow pets, we make sure these policies are clear in the listing and the lease agreement.
  3. Pets: ReLISTO is on a mission to not only find homes for humans but for dogs, too!

Keep reading to learn about our pet-friendly rentals, tips for living in a rental as a pet owner, and our volunteer work with Family Dog Rescue.

Pet Culture in San Francisco

Did you know that there are more dogs in San Francisco than children?

According to a report by Air Mail, San Francisco —the city named for the patron saint of animals— is extremely dog-friendly. Dogs are welcome nearly everywhere from onsite workplaces and rideshares to fashion shows and tech events. Many residents even declare their dogs as emotional-support animals to ensure they can tag along anywhere.

Air Mail goes on to mention, “the city’s demographic is skewing younger and richer, and people are staying single for longer, having fewer children, and procuring dogs.” Dog adoption is so high, that in 2019, the San Francisco S.P.C.A. experienced a shortage of rescue dogs!

It’s safe to say, for San Francisco residents, pets are very important family members.

Our Commitment to Offering Pet-Friendly Rentals in SF

As a rental agency that specializes in urban real estate, we encourage (but never force!) landlords to list their properties as pet-friendly. Why?

Let’s look at the metrics:

  • The city’s estimated dog population ranges from 120,000 to 500,000. Compare that with only 115,000 children under 18 living in the city, according to KQED, a news media and educational organization serving Northern California!
  • About 65% of San Francisco’s households rent their place of residence; a much higher share than the region overall (45%),  according to the “San Francisco Housing Needs and Trends Report.”
  • In 2010, there was a total of  222,165 rental properties in the city or roughly 65% of the total housing stock, according to the 2010 Bay Area Census.
  • Based on the numbers above, we’ve estimated that roughly 35% of prospective tenants are pet owners in the Bay Area! Owners can increase the number of people interested in their property just by listing it as pet-friendly.

With numbers like these, pet-friendly listings are a huge plus! Our pet-friendly rental listings range from single detached homes with big yards to condos and apartments that are located near pet-friendly parks.

Check out our current pet-friendly rental properties.

Tips for Living with Pets in a Rental Property

To create harmony between tenants, pets, landlords, and our communities, we recommend following the tips below when living with a pet in a rental property:

Register Your Dog with the City:

Did you know that in San Francisco, dogs over the age of four months must, by law, be licensed? This law is largely unknown and seemingly unenforced, but landlords can require Dog Licensing in their lease agreement. This is also  true for service dogs. As a pet owner, you can now register your dog online.

Disclose Your Pet:

To build a strong partnership between you and your landlord, make sure your landlord & rental agency are aware that you have a pet. It is important to disclose the breed, weight, and age of your pet to the landlord and rental agency so they can include it in the rental agreement.

Pay Any Required Pet Deposits or Pet Rent:

Landlords may require you to pay a fee to keep your pet in their rental property. Most commonly, this can come in the form of a refundable pet deposit or a monthly charge. These fees provide liability coverage in case there are damages and cover the extra wear-and-tear that comes with a pet living in a rental property, such as on hardwood floors and carpets.

Don’t Leave Pets Alone for Over 4-6 Hours:

Dogs that are left alone for long periods of time can grow anxious, which may lead to aggressive behavior. This rule of thumb helps to avoid damages and keeps your pet healthy and happy. There are many ways to ensure your dog has proper attention:

  • Hire a dog walker, here are some recommendations:
  • Get to know your neighbors or the people in a nearby dog park! Many people are willing to share dog-walking responsibilities.
  • Ask your workplace about their pet-friendly policies. Many tech companies in SF allow you to bring your dog to work! Take a look at this list of Dog-Friendly companies in SF.
Clean Up After Your Pet:

Pets love to play, that’s what makes them so fun! However, when outside they also poop and pee. Many owners clean things up right away but some do not. This is problematic in community/shared housing, such as apartments and condos. As such, we put some “pooper scooper” rules into our contract to protect our owners and other residents. One of these rules is an agreement to a Dog DNA test. In the case that an owner is leaving excrement in public areas and not admitting to doing so, DNA testing is authorized. This isn’t anyone’s first choice, but it allows rule-abiding tenants to live in a clean space. 

Report Accidents Right Away:

Inform the rental agency or property managers of your rental right away when damages happen. This can help clear up any confusion about liability and develop trust with your rental agency and landlord.

ReLISTO’s Mission to Find Homes for Dogs

In addition to finding housing for people, ReLISTO co-founders, Eric Baird and Jackie Tom, are also committed to finding housing for pets in San Francisco!

They volunteer with Family Dog Rescue, a local San Francisco 501c3 dog rescue organization dedicated to bringing people and pets together. Learn more about their mission here.

Pet-friendly rentals in SF

Currently, ReLISTO’s co-founders are fostering Rambo (we call him Ralph, which better suits his gentle personality), a 10-year old German Shepherd who is looking for his forever family! Read what Eric & Jackie have to say about Rambo!

Contact Us

Tenants: Take a look at our pet-friendly listings or contact Family Dog Rescue to adopt a lovable pet of your own.

Landlords: If you are a landlord who is concerned about taking pets. We are happy to help, email us

Have questions for ReLISTO or want more one-on-one support? Contact us. We are passionate about finding humans AND pets a happy home!

Rambo, The Ultimate Companion Animal

Adopt a german shepherd in San Francisco

Looking to adopt a german shepherd in San Francisco? Look no further. ReLISTO is helping humans AND pets find a happy home!

In San Francisco, a city named after the patron saint of animals, pets are very important family members. The co-founders of ReLISTO, Eric Baird & Jackie Tom, recognize not only the benefits dogs bring to peoples’ long-term health, but the value of creating a happy home for pets!

They are currently fostering Rambo, a 10-year old German Shepherd with a heart of gold, with the hope that they can match him with his forever family!

Meet Rambo

german shepherd in SF

Rambo is the ultimate companion animal. We call him Ralph, which better suits his gentle personality. He is endearing, loyal, and a great adventure buddy! He follows his foster mom, Jackie, around everywhere and lovingly awaits her return after work. Here are some of his other great qualities:

  • Loves going on walks
  • Travels well in the car
  • Good around cats
  • Playful, loves balls and bones
  • Doesn’t bark at strangers

If you are looking for a loving and loyal companion, this dog is it! Whether it’s going out or having a cozy night in, Rambo is simply happy by your side! If you’re interested in adding Rambo to your loving family, contact Family Dog Rescue, a local San Francisco 501c3 dog rescue organization dedicated to bringing people and pets together.

Share This Post

Know anyone who would like to adopt a german shepherd in San Francisco? Please share this post with your friends and family in San Francisco to amplify our message and help find a home for Rambo! If you’re interested in adopting Rambo or any of the loving dogs on their website, contact Family Dog Rescue.

Are you looking for a home of your own? Take a peek at our pet-friendly listings.

To learn about pet culture in SF, our pet-friendly rentals, how our pet policies protect our landlords, and tips for living with pets in a rental property, visit our blog post here.

Welcome back to San Francisco? Strategies to excel in today’s competitive rental market.

excel in today's competitive rental market - ReLISTO

As the city starts to reopen, we get a glimpse of a post-pandemic life in San Francisco. The excitement of how things used to be can’t be ignored. It’s been 16 months now, and the quality of life that city residents once were accustomed to, seems almost foreign. Bars are now opening, restaurants extending capacity, and soon, an undetermined number of employees will be moving back to continue the life that we all cherished so much. Throughout this article, we will take a look at where we are in the market and the strategies needed to succeed over today’s competition.

The year is 2019 and you’re looking for an apartment in San Francisco, the median rent is for a one-bedroom around $3700. It’s expensive, but accepted as the cost of entry to live in one of the world’s hottest cities and your salary can afford it. After your move, a Giant’s game at Oracle Park with a slice of Tony’s pizza help you get settled and feel at home.

Fast forward to November, 2020, the beginning of winter in the pandemic. Residents have been leaving the city since spring and rents are down 30%. You’re searching for an apartment, but unsure of what kind of commitment you want to make given the current environment. Vaccines have yet to be distributed, and the majority of tech companies are having their employees working from home until Fall of 2021. The urban lifestyle has changed dramatically and with all forms of entertainment and nightlife completely shut down, San Franciscans find themselves asking “What will this city look like in the distant and not so distant future?”

Now we are living in the present, May 2021. You and most of everyone you know have been fully vaccinated and detailed debates are taking place on exactly how and when employees will be back in their offices. It feels like the city’s energy and excitement are returning which is amplified as new safety tiers are met and restrictions are lifted. As the masks come off and shuttles start commuting, we can’t help but ask ourselves; “Is San Francisco returning to where it left off?”

The median rent for a one bedroom is now $2850, and we are still about 20% away from our 2019 rental rates. Prospective tenants have gone from “seeing what’s on the market” to “ready to make a commitment” and future plans are being made to return to San Francisco. Still, some questions remain and the city’s future landscape is dependent on a number of undetermined factors.

Is this the blossoming market we’ve been waiting for? How do landlords take advantage?

No matter what business you are in, one thing has become clear through the pandemic, your ability to display and present your product online has become imperative to your success. People are more willing than ever to do business remotely. Whether it’s buying a car or renting an apartment, there are new ways to display your product accurately.

Renting apartments sight unseen is nothing new in San Francisco or any other major city, but the level of competition has made the video tour and virtual tour an essential introduction for any new listing. High-quality tenants are not drawn to poor marketing media and they are not willing to take a chance on a property that is not meeting their standard.

Strategies to help your property excel in today’s competitive rental market…

Professional marketing with both photos and video will help you get in the door, but what other strategies have been successful to secure high quality tenants through pandemic? With new safety guidelines in place for showings, how can we be sure your listing is getting the most exposure online?

There will always be multiple ways to find tenants in a city as prestigious as San Francisco, but now, finding the city’s strongest applicants requires a professional storefront and digital techniques which are trusted by the online community. Internet listing services are now charging fees for every listing and online apartment scammers are at an all-time high, so landlords are disadvantaged when trying to compete with traditional tenant search methods.

As San Francisco reopens safely and continues to have the highest vaccine rate in the country, more prospective tenants will be looking to relocate back to our beautiful city by the Bay. At this time, it’s important for landlords to be prepared and have a plan in place that ensures their success. These effective online strategies can be applied to any listing, but the experience is required when monitoring online traffic so listings can get the most exposure. If these steps seem overwhelming, there is help available for property owners looking to excel. A local leasing service should have the tools and experience needed to get your listing to the top of internet searches.

ReLISTO Leasing and Management is a leader in the industry and has spent the past year bolstering an already prominent online rental service. We’ve had success throughout the pandemic with both finding great tenants and managing San Francisco properties. We pride ourselves in helping landlords and tenants through both good times and bad. Contact us to assist you with a leasing and marketing plan that ensures you excel in today’s competitive rental market!

Joseph Johnston is a leasing consultant with ReLISTO and can be contacted at joseph@relisto.com for questions or comments.

ReLISTO’s Automated Showing Schedule Serves SF Renters Amidst New Health Orders

Local Bay Area Rental Agency Showings

Along with many other local rental agencies, ReLISTO is celebrating San Francisco’s transition from Orange Tier to Yellow Tier in the revised health orders issued by the San Francisco Department of Public Health on May 4, 2021. 

Health order tiers in relation to Bay Area rentals and open houses
Diagram of California’s color-coded tier system by San Francisco Chronicle

 

Yellow Tier is Great News for Rental Agencies and Landlords! 

Orange Tier required Bay Area rental agencies to limit open houses to virtual tours or scheduled private tours to individuals. As a result, we accommodated these health & safety restrictions by recording virtual tours for our listed properties and scheduling multiple 15-minute private tours for prospective tenants every day. 

In Yellow Tier, tours can now be conducted in groups (by appointment only) under the conditions outlined by the San Francisco Department of Public Health in Order No. C19-07w – Appendix C-1: Additional Businesses Permitted to Operate [Revised May 6, 2021].

ReLISTO’s Commitment to Landlords

The most effective way to find a qualified tenant while securing solid rent is to provide a personalized tour of your rental property. With over 11 years of experience, we understand the value this connection brings to our owners.

With this in mind, we have created an automated open house scheduling system to streamline the scheduling process of showings for prospective tenants. In other words, our unique, proprietary software gets your property to the renters’ eyes much faster and allows our agents more time to focus on customer service.

How to Access Our Automated Showing Schedule:

Use the quick step-by-step guide as shown below:

  1. Visit our Showing Schedule and choose which listing you’d like to RSVP to.
  2. Click the green “I’d like to RSVP” button on the right of the listing. 
  3. You will see a pop-up form where you can RSVP, ask questions, and provide your contact information (Name, Email, Phone Number). 
  4. Once the fields are filled out, click the button on the bottom of the pop-up, “Send Message to ReLISTO Agent.”
  5. The ReLISTO agent assigned to the requested property will contact you to confirm the scheduled showing.

Why Work with Us?

Today, the numbers are clear; people are moving back to the city. Offices are setting dates for employees to return, and former residents are yearning for a taste of the city as it once was.

ReLISTO is seeing an incredible amount of interest for every single one of our listed properties. Our unmatched technological capabilities and responsiveness bring our website over 30,000 views every month.

With San Francisco in Yellow Tier, we are excited to level up our commitment to our landlords while continuing to stay vigilant in keeping prospective tenants safe.

Landlords:

We would love to rent your property. Contact us and we will reach out to set up a 1-on-1 with one of our licensed agents.

Prospective Tenants:

Visit our Showing Schedule  to RSVP to our many properties available to you now!

Tenants Again Pushing Pause On Return

Here is an unfortunate email we just wrote to one of our landlords. The property was a 2 bedroom 1 bathroom house in the Sunset which was slated to rent for $3800.00/month with a March 1, 2021 start date.

<Landlord>

I hope you are doing well. I unfortunately would like to let you know that your tenants  have decided to withdraw their applications.  <Tenant > company <Amazon> just released the news that employees do not have to return to office until next year. Due to the change, they will extend their travel to different destinations.

 

ReLISTO has been very successful in securing tenants for our landlords clients during Covid. We conduct virtual and private tours, post videos of each property and have an amazing set of online tools allowing prospective tenants to easily view each unit. Most importantly, we pay for a lot of advertising so our landlords listing gets seen.

In the last month, tenants have been returning to the city to “get a lease secured before prices go up”.  We have rented multiple properties due to this. With recent announcement from Salesforce and other tech companies, the need to return to work is again a distant requirement. Tech workers will stay away and landlords, restaurants and businesses will need to wait longingly for their return. For some , this will result in a significant economic hardship if not bankruptcy.

On behalf of our landlords, I  call upon the San Francisco Govt to proactively engage/ partner  with the companies in our community as well as local schools to make a plan to get things back to normal.  Some cannot wait till 2022.

Environmentally Friendly Leasing and Property Management

Residential Leasing and Property Management

ReLISTO has a new car! Residential leasing and property management requires quite a lot of travel, so you may have seen us zipping around town or parked in your neighborhood! Our new electric 2019 Smart CQ allows us to greater flexibility and versatility to serve our clients quickly and efficiently as ever. In addition to keeping ReLISTO’s team members agile, our little electric vehicle furthers our efforts to reduce our carbon footprint. This means we provide premiere residential leasing and property management services you can feel good about.

For the last 10 years, ReLISTO has been an industry leader in the use of innovative tools and technologies to deliver residential leasing and property management services. From our nearly paperless operations to proprietary online rental calculators, ReLISTO is dedicated to leading the real estate leasing industry in serving not only clients, but also the community as a whole. ReLISTO is aligned with San Francisco’s commitment to lower greenhouse gas emissions by employing greener alternatives for our operational processes. The biggest contributor to the city’s greenhouse gas emission is privately owned passenger cars and trucks.

Because leasing agents and property managers are required to travel around the city constantly to show and maintain property, moving from internal combustion engine vehicles to electric is one of the best ways to cut the company’s carbon footprint. With 44% of San Francisco’s electrical grid running on renewable energy sources, ReLISTO’s use of electric vehicles reduce the amount of greenhouse gas emissions we would otherwise create by 75%! ReLISTO applauds the city’s efforts to lower transportation-related emissions and is committed to doing our part as an industry leader–providing exceptional and environmentally friendly residential leasing and property management services in order to reduce our overall environmental impact.

Floating Staircases

ReLISTO- Build Floating Staircase for your Rental

In San Francisco,  floating staircases generate higher rents.  As such,  ReLISTO   prices these type of rental properties higher than similar properties in the same neighborhood; We know they’re  are in high demand with our tenant customers.

Due to state code requirements, owner must build floating staircases  to specific standards. These standards prevent the  building of a “true” floating staircase since rails must be present on each side.  Rails help steady the user while ascending/descending thereby helping avoid falls.  On the downside, it counters the minimalist aesthetics and most unfortunately, at a time we all want home prices to fall, dramatically increases the cost to build.  In San Francisco, standard floating staircases will have glass on the open side.

ReLISTO helps San Francisco and Central Coast owners lease and manage their properties. We  secure qualified tenants, effectively manage each property and take  care of each resident.  We as part of our capital improvement program are happy to help our owners evaluate the benefits of converting their staircase. If right for our owner, our management team will even help manage the build as part of our standard service.

 

 

 

 

 

State of California Updates the Three Day Notice Rule

New three day notice rules for the State of California  go into effect September 1, 2009.  Moving forward weekend and holidays may no longer be counted as a “day”.  ReLISTO a residential and full property management service company for San Francisco  has already incorporated this into our workflow to ensure our landlords stay compliant with the law  and any notice provided is done so correctly. Below is the summary and recommendation from the San Francisco Apartment Association regarding this matter.
“Under a law taking effect September 1, 2019, weekends and court holidays will no longer count toward the three-day notice period and the five-day period for responding to an unlawful-detainer summons and complaint. For example, under the new law, the deadline to pay rent for a three-day notice served given on a Friday wouldn’t be due until Wednesday— two days later than the current Monday deadline.
Previously, weekends and court holidays could count toward these notice periods, although a notice could not expire on weekend or court holiday.
To ensure compliance with the new law, AB 2343, SFAA recommends that the new method of counting should be used for three day notices served on or after August 29, 2019 and for complaints served on or after August 27, 2019.”